June 14, 2023

EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution

EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts):1. Diminishing role of keywords2. End of 3rd party cookies3. Google Analytics 44. Apple’s URL stripping5. Something else


Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months:1. Tracking (tagging)2. Targeting3. Attribution


Q3 How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?


Q4 What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?


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