EP254 - PPC Pitfalls

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) 

Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do?

Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do?

Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something that was your fault, how do you handle it?

Q4 Is there a particular aspect of PPC that tends to vex you or be difficult or something that is your perpetual blind spot?

Q5 What do you think is the biggest potential pitfall in PPC these days?

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