EP223 - How to Talk PPC with Non PPC People

#ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to?
Q2: Have you found particular language or techniques to explain PPC to non-PPC people in ways they can actually understand it?
Q3 What aspects of PPC do you find are most often misunderstood by non-PPC people? How do you try to combat the misunderstandings?
Q4 Do you have resources that you like to point to non-PPC people to help them better understand PPC? Have you created any yourself? If so, on what topics?
Thank you for listening!
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