EP212 - The Value of PPC in 2022

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How are you positioning the value of PPC?

Q2 How do you think the value (perceived and/or real) of PPC has shifted over the past few years to clients or stakeholders?

Q3 Has the value (perceived and/or real) of PPC shifted over the past few years to YOU as a PPC professional?

Q4 Have you found it harder or easier to sell your value as a PPC professional lately?

Q5 What is your biggest frustration or thing you wish clients/stakeholders understood about today’s PPC?

Thank you for listening!

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