EP212 - The Value of PPC in 2022
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How are you positioning the value of PPC?
Q2 How do you think the value (perceived and/or real) of PPC has shifted over the past few years to clients or stakeholders?
Q3 Has the value (perceived and/or real) of PPC shifted over the past few years to YOU as a PPC professional?
Q4 Have you found it harder or easier to sell your value as a PPC professional lately?
Q5 What is your biggest frustration or thing you wish clients/stakeholders understood about today’s PPC?
Thank you for listening!
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