EP176 - Unpopular Takes on PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What is your most controversial or unpopular take on paid search?Q2 What is your most controversial or unpopular take on paid social?Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)?Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why?Q5 What is your secret PPC conspiracy theory?Q6 Do you have a controversial or unpopular or unusual take on a topic outside of PPC that you’d like to share?Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.