EP130 - Paid Search Madlibs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Branded search campaigns are ________?  Q2 Competitor search campaigns are ___________? Q3 Performance projections are ____________? Q4 The sales funnel is ____________ (relative to PPC)? Q5 The most overrated thing in PPC is ______________? Q6 The most underrated thing in PPC is ____________? Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet?