EP104 - Managing PPC During Recession

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 What do you think the economic impacts of the pandemic are going to be? How long do you think they will last?Q2 Assuming that we are in for at a minimum, lengthy economic volatility, what is your plan to manage that in your practice/business?Q3 Will you be shifting your offerings, adding or learning new skills/services, etc. as a result of the current situation?Q4 How do you think the lasting economic impact will affect the agency/in-house pendulum swing?Q5 Do you think clients will want to have more of a “one stop shop” experience for all things digital for a while? For good? Is being specialized in PPC a viable business model going forward, at least in the shorter term?Q6 Are you/will you be doing anything differently to find and sign new clients if a recession lingers?Q7 Aside from the economic aspects, how else does the pandemic impact what you’d otherwise do when facing rough economic conditions?